These are the specifics, including where on the shelf it should be placed, the sizing, the number of facings etc. This is the main thing retailers are looking for – the image of the shelf that you’re proposing This includes a general overview of your product and a loose set of instructions. Ultimately, regardless of what you use to create your planogram, the whole package that you present to the retailer needs to include three key components: Of course, with the variations that can happen from store to store, this can never be one size fits all, but showing practicality and thoughtfulness in your planogram is always a good way to go. In the past, hand drawn planograms were actually the way to go, but the meta has since changed.Įach part of your planogram needs to be as specific as possible, right down to measuring the size and dimensions of the products you want displayed. This can be done in many ways, but if you’re serious about your layout coming out on top, a rough sketch won’t cut it. As a visual merchandising tool, planograms need to give retailers an idea of what a category will look like when displayed in-store.
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